Thursday, February 10, 2011

You Got Jimmered!!

It all started with a letter to BYU's campus paper, The Daily Universe:

Letter: Idol worship
Mon, 02/07/2011 - 21:02

"I cant walk across campus without hearing Jimmer Fredettes name a dozen times. His name comes up everywhere: in class, at work, during lunch really, people? Cut it out with the Jimmer worship. Last time I checked, idol worship was very much frowned upon in the scriptures. Dont you have a life to live? Then quit wasting it in front of the TV or in lines at the Marriott Center. At the very least, stop trying to convert those of us who dont follow BYU sports and dont care that baseball and badminton are two different things. Pushing basketball on us isnt going to make us like it any better.
Im not blaming Jimmer for all this; was it Nephis fault in the Book of Mormon when his brothers worshiped him? As far as Im concerned, Jimmer is perfectly free to live his dreams. If he reaches his goals and lives his dreams, more power to him. I would like the same courtesy from his fans: let me live my own dreams in peace, even if they dont include ever sitting in the Marriott Center screaming my brains out.
Michelle
Apple Valley, Calif"

When I first read this, I didn't really think too much about it.  The Daily Universe gets loads of crazy letters to the editor from "shocked and appalled" BYU zoobies (everything from saying BYU shouldn't celebrate Halloween to criticism for using the word 'evolution' in a headline).  But oh did this get some sparks flying.

In case you've been living under a rock or, like Michelle, never follow sports; Jimmer Fredette is a senior at BYU who is currently the top scorer in the NCAA.  He sinks 3-pointers like a fat kid sinking toddlers' floatation devices.  He's kind of a big deal.




Michelle probably didn't think too much of her letter either.  But she made one critical error: she posted about it publicly on Facebook.

 

 Well, this opened quite the floodgate.


I want you to keep in mind that this is only a small sample of the comments that were posted.  Within 20 hours of Michelle's letter, she received over 500 comments.  Yes, you read that right.  You can read the page in its entirety here

Pretty quickly, the response to Michelle's letter went viral.  Everyone on campus is talking about it.  2 News in Utah did a bit on it in the evening news.  Even ESPN.com took notice.

What I find most ironic about all of this is how Michell's letter did the opposite of what she intended it to do.  Since it was published, 'Jimmer Worship' has been taken to a whole new level, and I think it's hilarious.


The reason the Israelites spent 40 years in the wilderness
is because they tried to find the limit of Jimmer's range.

Jimm-ception

"Must be in the sealed part. . . "





The Jimmer has touched MC Hammer.




Yes, Jimmer can make it from here.
 
He didn't even have to walk to Mordor.  Jimmer just chucked it from Rivendell.

"Let Jimmer garnish thy thoughts unceasingly. . ."



For being such a good sport, someone even extended an olive branch to Michelle:


This is what I love about BYU:  so far, no one has said anything profane, unintelligent or overtly mean spirited.  Instead, BYU has shown the web that we know how to have some good, clean fun. 

Good times.

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